If you are a small business trying to break the glass ceiling that’s been set by giant online sellers, you may find solace in Local SEO services. With local SEO, you have the advantage over major competitors. Search engines prioritize the convenience and relativity of their results when displaying them to those who search.
Due to the simple fact that local businesses are able to stand out more from giant online sellers especially if they have their own online portal, you are going to be able to get the advantage, even if it is just within a smaller zone. You have to fully commit to taking advantage of this opportunity so you can win your local customers back.
Develop Lasting Relationships
Through the effective use of local SEO services, you will be able to establish a direct connection between you and your local customers. Even though bigger companies can present them with perhaps cheaper price tag and a wider variety of products, nothing will beat rapport especially if it has been cultivated through the years.
You can develop lasting relationships through a variety of ways. One of the most effective ways is through the offering of loyalty cards and other promotions. If you give your local customers an incentive to come back to someone who they can communicate with on a personal level, they will be more likely to do it.
When a giant online seller gets a purchase from a customer, there is a very low possibility that they follow up manually on those customers. Use that to your advantage. When someone purchases an item from your shop, make sure that you take your time to send them a message asking them about their experience with the product then maybe segue to an offer if you feel that it is within the conversation.
Target an Audience
Just because you are using local SEO services doesn’t mean you should target the entire community. It is still important that you set limits for yourself so you do not overextend. Trying to be the jack of all trades with marketing will put you in a bad spot.
Make sure that the people that you target are within a tight circle so you can figure out how to make adjustments for the marketing tactics that you are going to implement. If something doesn’t work, take note of it and maybe figure out why it didn’t for that particular audience.
Something that doesn’t work for a particular audience may be effective when used for another demographic. Because of this, you should never attempt to go beyond your own limits because you may be missing out on opportunities simply because you are overextending your marketing.
Compete, Compete, Compete
Competition is important for local businesses to thrive. Whether you like it or not, it is important that you compete with another local business because that brings out the best out of both your businesses provided that you both try. Local customers are going to see this and give either of your businesses a try. When they go with yours, make it worth their while.
Local SEO services can help you get back customers from giant retailers. Want to know how? Contact Tessa today and let’s discuss a strategy for your brand!