The interconnected world that we live in today has made it possible for a business to progress seamlessly with multiple locations. When implementing SEO strategies, it may become difficult to keep track of everything that goes on across all the locations. Below are 7 tips on how to approach SEO correctly through an SEO agency York.
- Use one domain
More often than not, you encounter businesses whose domains are different. They do this, supposedly, to target these specific locations. Instead of using a business-city.com format, use one domain. You can use a subfolder or subdomain if you have unique content for one particular location. Not only is this better for SEO, but this is also a lot more cost-efficient because you won’t need multiple domains.
- Do not post duplicate content
Just because you own all the businesses doesn’t mean it is a good idea to simply copy and paste the content that you are going to post. You will be penalized for using the same content across multiple locations. Make sure that you modify how your content will be posted for each social media page of the different locations of your business.
- Take advantage of Google’s tools
Even if you have multiple locations, you can claim your business listing on Google. With the use of Google My Business, you will be able to associate all these locations into one single entity. This reduces the burden on you when it comes to managing the information that your business displays when it is advertised or shown on search.
- Work with professionals
Doing it yourself, SEO can be very satisfying when it starts to work. However, it will take you a long time before you can truly master how to correctly strategize just one location. It may be discouraging if you don’t see any progress while you’re confused trying to manage all the locations of your business. Work with an SEO agency york instead.
- Look at your competitors from all locations
Make sure that you keep track of the progress that your competitors are making. Is there one strategy that works in one place in particular? Maybe you can use that approach on all of your locations to benefit your businesses. Make sure that you aren’t constantly trying to keep up with your competitors.
- Build link intelligently
Quality backlinks are hard to come by. They do, however, bring in a lot of benefits. When boosting your rankings, you will discover that one of the fastest ways to do so is by link building. Get advice from an SEO agency york as to what the best course of action is if you want to get quality backlinks for your site.
- Read the reviews
It may be confusing to keep up with the reviews about your business especially if you have numerous locations. It is necessary to do so if you want to make progress. Make sure that you use that all the feedback you get is considered when thinking of the next things to do.
Every business is unique and at Tessa, an SEO agency York, we study what your business needs to get ahead of the competition. We will use the best approach to make sure you see results!